Brand & digital studio — Philadelphia
We find the edge .
Nettlewick finds the thing that makes a brand worth remembering, and builds the system around it.
One servicefrom $300
Upgrade creditFirst fee comes off the package
StatusTaking two projects for Q4 2026
Work delivered for
APM Monaco · Manchester City · Kingsmen · Baoli · Nazcaa · Rhythm · Bloom · Alba Cars · Dentis · Nobilis · Lucky Fish · French Montana · Axel · Prostep
01 — Work
Brands people recognise
Retail media for the world's largest marketplace, brand films for airports and residences, identity systems for businesses starting from nothing.
02 — What you get
We do not sell logos. We sell recognition.
A logo, a website, a film — those are outputs. What a business actually buys is the moment a person sees the brand and thinks: I know who that is.
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01 — Positioning Sprint
Clarity
You know why the market should choose you, and you can say it in one sentence.
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02 — Brand System
Recognition
That advantage becomes something people recognise — across a street, in a feed, out of focus.
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03 — Brand Partner
Momentum
The brand keeps working while the business changes, instead of being rebuilt every eighteen months.
Find the edge. Build the system. Keep it moving.
03 — Capabilities
Six things, done properly
Not a service list. These are the six places where a brand is either built or lost, and the studio works across all of them so the parts agree with each other.
Marketing Strategy & Positioning
Where the business actually wins, written in one sentence a client can repeat from memory. If it needs a paragraph, it is not finished.
Graphic Design
Logo, colour, type, print and every visual touchpoint in between, handed over as a system your team can actually use — not a moodboard. Built to look the same in three years, not current for one.
Website & SEO
Designed and built in-house against a performance budget — no template, no page builder. Local SEO and your Google Business Profile set up before launch, not left for later.
Content & photography
The photo, video and short-form content a business actually needs every month — menu shots, product stills, reels built to travel — produced on a schedule instead of scrambled together before a launch.
AI Production
Visuals, voiceover, copy and full videos generated and directed rather than shot — built for brands that need volume without a crew. The same discipline as everything else here: every frame checked against the identity before it ships.
Targeted advertising
Meta and Google campaigns built around who actually buys, not who is easiest to reach. Audiences, creative and budget set up so results can be measured, not guessed at.
04 — How we work
Five steps, always the same
Discovery, design, development, launch describes a schedule, not a point of view. This is what actually happens — and which engagement covers it.
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01
Find
Who buys, who almost buys, and what the competition already owns.
Positioning Sprint -
02
Define
One idea, one sentence, repeatable from memory. If it needs a paragraph, it is not finished.
Positioning Sprint -
03
Shape
Marks, type, colour, art direction and voice — every element chosen because it carries the idea.
Brand System -
04
Build
Website, film, social and print. The system decides what gets made; the making does not redesign the system.
Brand System -
05
Evolve
New products, markets and channels extended from the same system, month after month.
Brand Partner
05 — Engagement
Start with one piece
You do not have to buy a whole brand to work with us. Every package breaks into services you can buy on their own, from $300 — and whatever you spend first comes off the package if you go further.
01 — Sprint
Positioning Sprint
You buy clarity. A clear answer to who you are, who you are for, and why anyone should choose you.
from $1,200 · one service
Whole sprint from $4,000 · 3 weeks
- Duration
- 3 weeks
- Revisions
- 1 round
- Payment
- 50/50 or 40/30/30
Buy separately
Separately $4,400. Together $4,000, and the pieces are built to agree with each other.
Everything in the sprint
- Category and competitor audit
- Existing brand and communications review
- Up to 3 stakeholder interviews
- Audience and opportunity analysis
- Positioning statement
- Brand idea and value proposition
- Competitive differentiation
- Messaging hierarchy
- Key messages and proof points
- Short company description
- Final presentation — up to 40 slides, every report included
02 — Core
Brand System
You buy recognition. One coherent system for how the company looks, sounds, communicates and appears online.
from $300 · one service
Whole system from $8,500 · 8—12 weeks
- Duration
- 8—12 weeks
- Revisions
- 2 per main stage
- Payment
- 50/50 or 40/30/30
Buy separately
A logo on its own is $300. The system is $8,500 because the logo is the easy part — the colour, type, voice, art direction and the site are what stop it falling apart the first time someone else touches it.
Everything in the system
Everything in the Sprint, plus identity
- Primary logo and brand mark
- Wordmark and lockups, horizontal and vertical
- Monochrome, light and dark versions
- Clear-space, minimum-size and misuse rules
Visual and verbal system
- Colour, typography, graphic language
- Layout principles and art direction
- Photography direction
- Tone of voice, writing principles, do and don't
Brand book and assets
- Complete practical guide — strategic, visual, verbal
- SVG, PNG, PDF and web-ready assets
- Social avatar, favicon, approved variations
Website
- Up to 5 primary pages, desktop and mobile
- Navigation, core interactions, contact
- Basic CMS where required
- Development, QA and launch preparation
Quoted separately: e-commerce, customer accounts, complex integrations, large catalogues, advanced multilingual, major animation, full copywriting, photo and video production.
03 — Evolve
Brand Partner
A design team on call, without hiring one. Every month you send what you need — a deck, a landing page, ads, a new menu — and it comes back finished and on brand.
from $500 · one project
Monthly partnership from $3,000 / month
- Term
- 1 month
- Notice
- 30 days
- Payment
- Monthly in advance
Buy separately
Those three alone cost $3,200. On the monthly they fit inside $3,000 — and you stop paying to re-explain your business every time.
What you can ask for
Things you will need most months
- Landing pages and new sections on your site
- Ad creative for Meta and Google
- Social posts, stories and reels, designed to a template
- Sales decks, proposals and one-pagers
- Menus, price lists, brochures and print
- Packaging and label updates
- Email and newsletter templates
Things you will need now and then
- A new product or service launched properly
- Event and campaign materials
- Site fixes, speed and small UX improvements
- A second look at work someone else made for you
How the month runs
- You send requests whenever they come up — no forms, no ticket system
- We work down the list in the order you set
- One big job at a time, small ones alongside it
- First drafts inside a week, usually sooner
- Once a quarter we tell you what is drifting off brand and fix it
Cancel with 30 days' notice. Nothing is locked in beyond the month you have paid for.
Upgrade credit
Nothing you spend first is wasted.
Buy a single service, then move up within 30 days, and what you already paid comes off the package. A full Sprint credits in full against a Brand System.
Brand System$8,500
Already paid — Sprint− $4,000
Upgrade balance$4,500
Payment terms
Option A
Full payment. 100% before kickoff.
Option B
Two installments. 50% before kickoff, 50% on completion of the agreed stage, before final delivery.
Option C
Three installments. 40% before kickoff, 30% after approval of the first major stage, 30% before launch.
First two months
You choose Option B or Option C. You should not have to hand a studio you have just met the whole amount up front.
From month three
100% in advance, every invoice. By then we have delivered twice and the trust runs both ways.
Work begins after the first payment. Final files, website transfer, credentials and rights are released once all fees are paid. If an installment is late the project pauses and the timeline moves with it.
06 — Team
Small team, no account layer
The people who read your brief are the people who do the work. You talk to them directly, for the whole project.
4:5 portrait
4:5 portrait
4:5 portrait
4:5 portrait
4:5 portrait
4:5 portrait
4:5 portrait
4:5 portrait
07 — Questions
Answered plainly
What does a brand cost?
Less than a whole brand, if that is all you need. Single services start at $300 — a logo, an audit, a sales deck. Packages start at $4,000 for a Positioning Sprint and $8,500 for a full Brand System. Whatever you spend on a single service comes off the package if you move up within 30 days. The number is fixed before work begins and does not move unless the scope does — in writing, with your approval.
Can we buy just one thing?
Yes. Every package on this page breaks into services you can buy on their own — a competitor audit, a logo, a brand book, a landing page, a sales deck. Start with one, see how it goes, and what you paid comes off the package if you move up within 30 days.
How long does it take?
Three weeks for a Sprint. Eight to twelve weeks for a full Brand System, including two revision rounds per main stage and the time your team needs to review. Anything faster is a template with your name on it.
Can the Sprint fee be applied to a Brand System?
Yes. Move to a Brand System within 30 days and the full $4,000 is credited toward it. On an $8,500 system that leaves a balance of $4,500. Start small, then decide.
Do we have to pay everything up front?
No. Projects can be paid in full, in two installments or in three. Brand Partner is billed monthly in advance. Work begins after the first payment is received, and final assets transfer once the balance is paid.
Why is Brand System "from" $8,500?
Because $8,500 buys the standard scope — a five-page site and one identity system. A larger business, several directions or a heavy content volume costs more, and we tell you the number before the work starts, not after.
Do you work outside the United States?
Yes. Most of the work is remote and always has been — the US, Europe, the Gulf and Central Asia. Anywhere between UTC−8 and UTC+5 overlaps enough for a real working day. On-site travel is quoted separately.
Who owns the work?
You do, once all fees are paid. Full transfer of the marks, the files and the rights, plus the asset pack and brand book. The studio keeps the right to show the work in its portfolio, and nothing else.
08 — Contact
Tell us what is not working
The more specific the problem, the more useful the first reply. You get an answer from a person within one business day.
09 — Careers
Work on things that ship
A small studio means your work goes out under its own name, not buried in a deck three layers below someone else's. It also means there is nowhere to hide.